WHAT IS IDEATION?

 Ideation is a process for bringing ideas to life. Ideation is the systematic search for targeted opportunities in the form of new features, new products, new markets, and new services.

WHEN CAN IT BE USED?

•  Conceptualizing New Products

•  Identifying Line Extensions

•  Revitalizing Declining Brands

•  Devising Product Positioning & Naming

• Creating Product End-Use Applications

• Developing Attributes for Products

• Designing Innovative Packaging

WHO CAN USE IDEATION?

 Attendee profile is anyone, in any organization, that wants an energized creative process to: transform a    problem into a solution; stay one or two product life cycles ahead of the competition; be groundbreaking with new product and line extensions; find better efficiencies to accomplish goals; spur market growth; re-invent itself/its brands, and more.

The Intrinsic Group’s biannual Ideation Training Seminar will flip a switch and transform mundane brainstorming into a dynamic and inspiring approach to stimulating innovative thought, solutions, and ideas that can be applied by any individual or organization.

 In the breathtaking and relaxing setting of Santa Cruz, California , attendees will learn Intrinsic’s Proprietary Process of Idea-Generation/Creative Problem Solving and walk away with a cadre of tools, to successfully utilize within their own company. Participation is limited to ensure a powerful experience through interactive training and application of the Ideation methodology.