IDEA GENERATION
Ideation is a dynamic approach to creative problem solving. It is used to:
  Devise product/service positioning and naming
Identify new products and line extensions
Revitalize declining brands
Create product extended-use applications
Develop attributes for products
Determine value-added product characteristics
Select packaging materials and much more . . .


Our Approach
The Intrinsic Group utilizes several approaches to creative problem solving. Our facilitators are certified in both Synectics and Osborne Parnes techniques. We maintain an extensive database of pre-screened creatives, experts and consumers who input into the creative process. Our pool of talent includes:

  • Journalists/Writers
  • Editors
  • Marketers
  • Engineers
  • Graphic Designers
  • Creative Directors
  • Educators
  • Kids
  • Teenagers
  • Parents (Consumers)


What We Deliver
After reviewing the input from an idea-generation session we analyze the data, and generate a complete report which includes trends, observations, a summary and next step recommendations. We then report our findings in a presentation when requested.


The Results
Using this strategy, our clients receive solutions which may be quickly and efficiently implemented. We provide tangible, real world answers which either Intrinsic or the client can execute.
  CONCEPT DEVELOPMENT/
QUALITATIVE MARKET RESEARCH
Concept Development builds upon the visions which are generated in Idea Generation. Qualitative Market Research allows selected consumers an opportunity to react to test-ready concepts prior to initiating product development.
  Our Approach
Selected ideas are fully developed addressing the concerns of R & D, Manufacturing, Consumer Benefits and Corporate Strategy. The test-ready concepts are written in consumer language composed of:

HeadLine which communicates the central idea, including:
  • benefits and attributes
  • Copy support
  • Color graphic
  • Tag-line summarizing the central idea


What We Deliver
The test-ready concept is placed in qualitative research (focus groups) in local or geographically dispersed markets. The Intrinsic Group can test product throughout the United States as we are linked to market research field service firms across the country. We provide a complete transcript of the research, including:
  • Background
  • Observations
  • Highlights and Recommendations for Next Steps

The Results
Using this strategy, our clients receive consumer feedback from selected target markets prior to initiating quantitative market research and product development.
  PROTOTYPE DEVELOPMENT/
QUANTITATIVE MARKET RESEARCH
Prototype development converts the concepts into a pre-product (including product and package). Quantitative Market Research provides consumers with an opportunity to react to the product prior to further development.
  Our Approach
Concepts which have tested well in qualitative research are developed into prototypes which are quickly and economically consumer tested.


What We Deliver
The prototype is placed in quantitative (100 + base size) local or geographically dispersed markets. The Intrinsic Group can test product throughout the United States as we are linked to market research field service firms across the country. We provide a complete analysis of the research, including:
  • Executive Summary
  • Objectives
  • Methodology
  • Implications/Recommendations for Next Steps

The Results
Using this strategy, our clients receive consumer feedback from selected target markets prior to product commercialization.

  Commercialization
The object of commercialization is to convert consumer selected, technically feasible prototypes into finished products.
  Our Approach
Consumer selected prototypes which have tested well are quickly and economically scaled for plant trial.


What We Deliver
The Test Ready prototype is brought to manufacturing. The Intrinsic Group tests products anywhere in the United States. We are linked to pilot plants and co-packers across the country. We provide a complete approach to commercialization including:
  • Conversion of bench top ingredients to
    industrial ingredients
  • Formula modifications to meet established
    cost parameters
  • Development of manufacturing procedures/process flow diagrams
  • Development of raw material and package
    material specifications
  • Formula revision as needed to address issues raised by plant trial (processing, organization, etc)

The Results
Using this approach, our clients receive finished products that are ready for the market place.